Is Reuse of Branded Building Design More Difficult?

East Lake St Taco Bell building. Closed. Will it be reused?
Hey city planner geeks, has anyone done any research on the difficulty of reusing buildings built for specific businesses such as the former East Lake Taco Bell building shown above?
It seems like finding a new tenant for a building with a Taco Bell branded design would be more difficult to find a tenant for than a vacant restaurant location of similar size.
I’ve found some people kicking this idea around at Cyburbia. They’ve suggested that proprietary fast food building designs, churches, and big box stores are among the most difficult buildings for reuse.
Are any public efforts being made in Minneapolis or other MN cities to take this into consideration?

