Dear PR Spammers, I’m been wracking my brain trying to figure out why you send spam to the people who…
Category: PR
Is Online PR About Messaging, Listening, or Both?
I get the impression the PR firms are currently in the middle on a painful transition from being broadcasters to…
Ed’s Projects
UPDATE: Based on the excellent comments contributed to this post, it looks like this isn't an intentional case of Wal-Mart…
Using Important Keywords in Press Releases
Anyone putting out a press release knows that picking a good title is critical. Whether you’re trying to reach journalists…
The Key to Corporate Blogging is Listening
People LOVE shortcuts, and blogging is no exception. For example, corporations are trying to figure out ways to effectively market…