The NY Times has an article looking at the challenges faced by publishers and advertisers trying to determine web site…
Category: Advertising
Google’s in the Advertising Syndication Driver’s Seat
Back when Overture was an independent company (2002-ish), and before that went by the name Goto.com, the company lived and…
Online Advertising Sucks Because the Ads Suck
Jordan McCollum from Marketing Pilgrim breaks down the results of two recent online advertising studies that showed web visitors becoming…
Follow Customers, Not Technology
Bruce Nussbaum made a great point in a post about big ad agencies steering big businesses toward technically interesting sites…
Online Advertising Overtakes Newspapers in UK
The BBC reported last week that ad spending online has finally overtaken newspaper advertising in the UK: Web ad spend…