Imagine this: your business decides to spend money on pay per click advertising but doesn’t have unlimited funds. I imagine…
Author: Ed Kohler
Ed’s Projects
Adrian Holovaty's presentation at Where 2.0 includes some fascinating insights into the challenges his Everyblock project faces when trying to…
Not All PPC Clicks are Created the Same
Aaron Wall has an excellent explanation of why a click costs so much more on Google on average than a…
The Long Tail of Short Heads
I’ve been trying to think of a way to illustrate the point I was trying to make in yesterday’s post…
Are Long-Tail Keywords a Waste Of Time for Pay Per Click
Brian Carter of Fuel Interactive raises an interesting point about the effectiveness of keywords in the long tail of pay…
Paying for Power at Airports
I’ve been disgusted with just how bad airports, in 2008, are at accommodating the needs of business travelers. As I…
Choosing a Blogging Platform
Should you host your own blog? If so (or not) what are your options and why should you choose one…
Minnebar: State of the State: Technology in Minnesota – Panel Discussion
Jamie Thinglestad (Dow Jones), Robert Stephens (Geek Squad), Dan Grigsby (Unpossible), Douglas Olson (Microsoft), Matthew Dornquast (code42), Michael Gorman (Split…
Ed’s Projects
Jesse O'Neill-Oine from Refactr presented on development for the iPhone at Minnebar (his slides can be found on the Refactr…
Minnebar: Bex Huff on Communication for Geeks
Bex Huff spoke on the subject of Communication for Geeks in a opening session at Minnebar. The majority of software…